Partner with TiggerOn
Integration Partner Program
It’s a 3rd-party SaaS solution that’s allowed you to build an integration with their product. Since the solution shares the same ideal customer profile (ICP) as you, you’re likely to expand the partnership to co-marketing and co-selling activities.
Manage candidate documents with ease
Imagine that you offer an ATS solution like Greenhouse or Lever. You decide to form a partnership with an e-signature platform (e.g., DocuSign) so that you can integrate to their platform, amplify the integration on their website, and partner with their team on marketing and selling the integration.
Through the integration, your users can automatically send new hire offer letters, NDAs, and other documents within your platform.
Moreover, your users can get real-time status updates on any documents and review fully-executed agreements without leaving your platform.
Helps you expand to new markets
Through your integration partner, you can start to get prospects from different regions, industries, and sizes aware of your solution and added to your pipeline.
This initial help might be all you need. Once you win a few deals in a given market and establish your value, the success is likely to cascade, leading you to close more deals and become a proven vendor in the space.
In addition, assuming the integrations you offer are relevant to your target market, they should be influential in helping you get traction.
Enable and motivate your partners to engage in co-marketing and co-selling activities
Many of your integration partners likely have talented go-to-market teams that can help sell and market your product. But that doesn’t mean they will (after all, they have their own product to worry about!).
Motivating your partners and ensuring their success requires delivering all of the following (and more): a generous revenue sharing plan; marketing materials, like a one-pager, that explain the value propositions of your joint integration and your product; a demo environment of your product for their reps to use on calls with prospects; and a direct line of access to your support team so that their reps can get any questions or concerns about your product answered quickly and easily.
Use 3rd-party tooling for building the integration
You’re more than likely going to build the integration through the partner’s API, and while they might provide useful documentation and a sandbox account to help you develop and test the integration, the process will still likely be extremely time and resource intensive for your developers.
Expand and enhance your revenue streams through direct partnerships.
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